Forum de l’Investissement Hôtelier Africain

7-8 February 2019 – Mövenpick Hotel Mansour Eddahbi Marrakech, Morocco


7-8 February 2019 – Marrakech, Morocco

Thursday, 7 February

At-a-glance →

08:00 - 09:00


Registration & Welcome Coffee

09:00 - 09:30

Welcome Remarks

Matthew Weihs
Managing Director, Bench Events

Lamia Boutaleb
Secretary of State in charge of Tourism, Morocco

09:30 - 10:00

Economic Developments in Africa

An overview of the economic outlook for Francophone African markets.

Richard Doffonssou
Chief Country Economist for Morocco, African Development Bank

10:00 - 10:30

Hotel and Tourism Potential in Francophone Africa

What are the visions of the region's governments for hospitality investment in North, West and Central Africa?

Faïçal Tadlaoui
Producer/Moderator/TV-Radio Host

In conversation with:

Karine Cécilia Arissani
Director General, AGATOUR

Imad Barrakad
General Director, Morrocan Agency for Tourism Development - SMIT

Imed Hlaoui
Directeur Général Adjoint, Agence Foncière Touristique Tunisienne

M. Taybe Ngaba
Directeur des Entreprises Touristiques, Ministère du Tourisme et des Loisirs, Cameroun

10:30 - 11:00

Hotel Performance in Francophone Africa

Robin Rossmann
Managing Director, STR

Philippe Gauguier
Partner and Co-Director, In Extenso Tourism, Culture & Hospitality (IE TCH)

11:00 - 11:30


Coffee Break

11:30 - 12:10

Development Opportunities & Challenges

Hear from the region's leading operators on their experiences in developing their hospitality portfolios in the region.

Philippe Doizelet
Managing Partner, Horwath HTL

In conversation with:

Karim Cheltout
Regional Vice President - Development, Africa, Marriott International

Réda Faceh
Vice President Development Northern & Western Africa, AccorHotels

Feras Hasbini
Development Director - Middle East & North Africa, Hilton

Ramsay Rankoussi
Vice President, Development – Middle East, Turkey & French Speaking Africa, Radisson Hotel Group

12:10 - 12:30


Mossadeck Bally will reveal how he has pioneered the independent African hotel brand and created a flagship hotel chain in West Africa, providing employment to over 900 people and having a major impact on the local economies. Starting with one hotel in Bamako, find out how he grew his portfolio of hotels across the region, competing with big international hotel companies and striving to give a conquering vision of the “African Business”.

Philippe Doizelet
Managing Partner, Horwath HTL

In a one-on-one interview with:

Mossadeck Bally
Founder and Chief Executive Officer, Azalaï Hotels Group

12:30 - 12:50

Creating a Business out of Legend

A one-on-one interview with Meryanne Loum-Martin on her contribution to the development of Marrakech as a tourism destination, taking inspiration from the culture and history of the country to share the local legend that travellers want to experience. Hear about her journey as a boutique hotel owner in Marrakech and how she turned a passion project into a business, tapping into a niche market and creating an authentic Moroccan tourism experience.

Faïçal Tadlaoui
Producer/Moderator/TV-Radio Host

In a one-on-one interview with:

Meryanne Loum-Martin
Owner, Jnane Tamsna & Co-founder and Director of Development, AHDG African Hospitality Development Group

12:50 - 13:00

Presentation : SOS Villages d’Enfants

Beatrice Beloubad
National Director, SOS Children's Villages Morocco

13:00 - 14:00


Networking Lunch

14:00 - 17:30

Round Table Sessions

Join us for round table ‘brainstorming sessions’ with your fellow attendees. These sessions allow you to meet new contacts and share ideas; a great ice-breaker and an excellent way to gain industry knowledge. Network, demonstrate your expertise to potential partners and gain insight from industry leaders in an intimate setting. Each table will be hosted by several industry experts who will lead the discussion.

14:00 - 15:00

Round Tables I

Regional Focus

A look at the regional nuances of Francophone Africa – What is the performance and pipeline of these very different markets? Where are the investment opportunities and what are the challenges to be aware of? What you need to know about hotel investment, development and operation in these regions.

Karam 5: West and Central Africa

Wesam Okasha
Senior Director Development West Africa, Hilton

Alain Sebah
CEO, Golden Tulip Afrique Francophone & East Africa

Trevor Ward
Managing Director, W Hospitality Group

Ballroom: North Africa

Mehdi Belabbes
Senior Manager Hospitality - Africa, Horwath HTL

Paul Diab
Vice President Operations – MENA, Louvre Hotels Group

Christian Karaoglanian
Board Member, Risma

Alban Mabille de Poncheville
Manager, Development – Middle East & North Africa, Radisson Hotel Group

15:15 - 16:15

Round Tables II

Karam 5:

Fostering the Leisure Potential
Seaside tourism and wider tourism development: Understanding the opportunities for leisure investments in Francophone Africa.

Topics for discussion include:
Beach and coastal tourism, resorts investment opportunities
Entertainment (theme parks, cultural attractions, adventure parks…)
Building a tourism destination

Mario Centola
Vice President of International Operations and Business Development, Six Flags Entertainment

Clémence Derycke
Consultant, Leisure & Tourism Development - West & Central Africa, Horwath HTL

Salim Mikram
Business Development Head, Moroccan Agency for Tourism Development - SMIT

David Vely
Vice President Regional Development & Asset Middle East, Africa and India, Club Med


Developing the Business Segment
The development of the Business Hotel offering: the challenges and opportunities for business hotels in the region’s capitals and secondary cities. What conditions are needed for successful business projects and what are the different segments that can be considered?

Topics for discussion include:
Midscale & upscale hotels
Serviced apartments & branded residential
MICE - Conferences & convention centres
Land prices in large cities
Mixed-use developments

Reda Mechiche Alami
Director of Asset Management - Global Hospitality, Drees & Sommer

Hamid Bentahar
Président Directeur Général, AccorHotels Maroc

Erwan Garnier
Director, Development – French & Portuguese Speaking Africa, Radisson Hotel Group

Othman Najioullah
Asset Management Director - Hospitality, SOMED

16:30 - 17:30

Round Tables III


Developing Hotel Projects
Hear from developers, operators, project managers and owners on their experiences developing hotel projects in the region. What are the main hurdles to consider? How to find the right partners and define everyone’s role in ensuring successful and smooth project completion.

Topics for discussion include:
Getting hotel construction costs right
Best practices for project delivery
Putting together the right team
Management contracts & franchise agreements
Human capital development
Facilities, FF&E
Hotel design

Youssef Chraibi
Managing Director, MAGESPRO Africa

Malek Ellouze
Responsable Patrimoine et Développement Immobilier, Groupe BIAT

Amir Lababedi
Managing Director Development – MENA, Hilton

Yasin Munshi
Director, Lodging Development – East Africa, Marriott International

Damien Rizzi
Head of Asset Management - Global Hospitality, Drees and Sommer

Karam 5:

Investing in Hospitality
Addressing matters investors need to know about but are too afraid to ask. What does performance look like for hospitality assets in the region and what are the returns for investors? A discussion for investors on why and how to invest in hospitality.

Topics for discussion include:
Understanding the legal and tax framework in African countries
How to address issues of repatriation of funds and taxation
What regional or country-specific regulations investors need to be aware of
The various types of hospitality assets to consider for investment
What type of investor returns can be expected

Olivier Petit
Partner, In Extenso Tourism, Culture & Hospitality

Mohamed Wade
Managing Director, Amandla Capital Real Estate

17:30 - 18:30


Speed Networking

Speed dating for business: meet over 30 new contacts in an hour!

19:30 - 21:30


Cocktail Reception Hosted by AccorHotels at the So Lounge by Sofitel Marrakech Lounge & Spa

AccorHotels are delighted to invite FIHA delegates to join them for a cocktail networking reception at the famous So Lounge Marrakech, at the end of the first day. Delegates will be treated to delicious food and signature cocktails whilst soaking up the resolutely trendy atmosphere at So Lounge Marrakech, a place with a forerunner architecture and unique lighting effects. The So Lounge Marrakech has become, in a very short time, ‘the place to be’ in Marrakech.

Just a short distance from the Movenpick Hotel, buses will leave at 19:15 to take delegates to the So Lounge, or you can stretch your legs at the end of the day and take a leisurely 20-minute stroll instead.